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VisitScotland to launch Ctrl+Alt+Succeed online event to support Scottish tourism businesses

© Kieran Osborn

As part of Scotland’s tourism recovery, tourist businesses can register for a free event to learn how to make the most of online booking and resources.

Ctrl+Alt+Succeed, which will take place on November 23, is the latest in VisitScotland’s series of events aimed at helping visitor attractions, tour firms, and activity providers restart and recover.

Despite the fact that nine out of ten tourists plan their journey online, only over 60% of visitor attractions surveyed by the Association of Scottish Visitor Attractions have full or partial online booking capabilities in April.

Ctrl+Alt+Succeed Scotland attendees will hear from industry experts and have the chance to meet with some of the world’s most well-known online booking system suppliers, technology specialists, and online travel agents, including TripAdvisor, Arival, GetYourGuide, FareHarbor, DigiTickets, and Viator.
One-on-one pre-scheduled appointments, online presentations, and keynote sessions will make up the one-day online event.

Malcolm Roughead, CEO of VisitScotland; Rob Dickson, Director of Industry and Destination Development at VisitScotland; Douglas Quinby, Co-Founder and CEO of Arival; and Justin Reid, Director of Sales EMEA at TripAdvisor are among the speakers set to participate.

Rob Dickson, Director of Industry and Destination Development at VisitScotland, said: “Online booking and accessibility is an essential component of the tourism experience and has been even more important in the past year as we negotiate the pandemic. Having a firm grasp of new technology and being able to use it to its full potential can save precious time, increase efficiency and, all importantly, grow revenue.”
The first Ctrl+Alt+Succeed Scotland event took place in Perth in November 2019 and saw around 150 Scottish tourism businesses from across the country come together to develop their digital skills. This year’s event will be held exclusively online.

Businesses can sign up to the event and book their place.